Laplap Q1 Review: Building community identity and promoting the growth of Web3 games
Changes of the GameFi market
The GameFi market is still trending in 2022 Q1, with new crypto games being released every day and new players joining the market for fun or high return.
As a member of the GameFi market, Laplap has seen and experienced rapid changes in this emerging market.
Based on P2E, the guild renting model is becoming more and more mature, and GameFi guilds are becoming more and more important in the crypto game market.
On the one hand, guilds rely on their large player base to help the GameFi project successfully get launched; on the other hand, guilds continue to engage players in the market through scholarship programs.
In response to this trend, a number of new crypto games have been designed to open up to guild rentals, catering to scholars from different types of guilds.
But at the same time, because of the expensive NFT at its core, the unsustainable defect of the P2E economic model is gradually revealed. To solve this problem, some crypto games have chosen the Free2Play model. While this lowers the barriers to entry, Free2Play also removes the pressure on scholarship players, which can lead the games to be designed to be more fun and complex.
In such changes in the crypto game market, the status of players has been constantly highlighted, and different player identities have gradually begun to show the difference. In the traditional P2E model, the growth of the number of players is the key to maintaining the game economy, while in the new Free2Play model, player acceptance of the game is the key to growth.
Players will become more and more important in the future of the crypto game market. Laplap’s future development will follow this direction and take players as the core.
Review the development of Laplap
As a social platform for GameFi players, Laplap aims to build a decentralized social network of Web3 gamers, publish great games with players through Pb2E, and provide a complete solution for GameFI projects’ incubation and distribution.
Laplap hereby would like to share with you the progress we have made so far.
Player community building
As a player platform focused on GameFi, Laplap attaches great importance to community building. We are happy to see that, before the launch of our product, we have gained a lot of attention and media exposure through a series of actions we held. More and more people began to recognize Laplap’s vision. At present, Laplap’s Twitter fan base has reached 24.3 K, and the number of Discord community has reached 15.1 K.
In terms of community building, we jointly launched Laplap Player Progression OAT with Project Galaxy and used this series OAT to build a player identity system. Based on this system, we give different player groups their respective platform rights and provide services according to the needs of different players to build an organic player community.
- In this system, Causal Player OAT represents the users who agree with the Laplap vision and are interested in the Publish2Earn concept of Laplap. They form the foundation of Laplap’s community.
- Hardcore Player OAT represents the players who, in addition to sharing Laplap’s vision, are deeply involved in the crypto gaming market and understand the P2E model. They are the backbone of the Laplap community.
- Pro Player OAT is owned by players who participate professionally and can get a higher return in the GameFi market. They are the most valuable members of the Laplap community with a strong research spirit and extensive gaming experience.
Based on this player’s identity system, we have launched a series of events including scholarships, GameFi tournaments, and star player cultivation programs. Different events are targeted at different OAT user holders to meet their different needs to increase revenue or expand their influence.
We are pleased to announce that Laplap has over 3.5K causal players and over 3k Hardcore players in our community now. This means our GameFipartners will be able to use LAPLAP more effectively for cold launches and targeted users on demand. In Q1, we are glad to see LAPLAP players uploaded 30+ game walkthrough videos on social media, which led to a huge discussion and more players joining our scholarship program with our GameFi partners.
Development of cooperative relationships
We currently have strategic partnerships with OKlink, Polygon, OliveX, Project Galaxy, Footprint, and many others. They will work with Laplap to create a Web3 player ecosystem that will give Laplap users the greatest interoperability in GameFi.
We also have deep partnerships with GameFi projects, including Dustland, Dragon Master, ForthBox, and Duelist King. Different player communities based on these games have already been set up. In the future, we will be working with more games to launch more scholarship programs, tournaments andplayer referral programs.
Market expansion
In terms of market expansion, we have made good progress in Europe, Asia, and Africa. Laplapp has built communities in Poland, Nigeria, the Philippines, Thailand, and India. We have recruited regional ambassadors from those regions who are interested in GameFi and share the vision of Laplap. They will work with Laplap to expand the local market and bring more players into the Laplap family.
Leveraging the influence of local communities, we have organized a series of offline events in Africa, Vietnam, and Thailand, including offline education courses to promote the concept of GameFi and offline roundtable discussions to promote the Publish2Earn model of Laplap.
Through these offline activities, Laplap brings the player’s relationships to the real world, where Laplaper can exchange gaming experiences, make friends and travel through the GameFi world together.
As a result of these activities, Laplap now have gained 2 million market coverage and nearly 7,000 precision players. We will continue to grow our community, stay at the forefront of the GameFi market, build open and mutually beneficial relationships with our players, and develop the best products to work with them.
Future Development Plan
Laplap’s current initiatives, including GameFi tournaments, P2E scholarships, and star player cultivation program, are all focused on player growth and provide customized services for different player groups.
Laplap’s future development has three focal points.
Energize the player community
The first focus is to energize the player community, allowing players to gain greater revenue while also having the ability to influence others and attract friends to join Web3.
To increase the revenue of players, we will launch more events and P2E scholarships. Participants of these events can get additional rewards in addition to the earnings from the game. In the future, Laplap will put a portion of our revenue into community governance and player incentives, rewarding core, and professional players to further increase their income.
In terms of improving the influence of players, we hope to build an interactive relationship between players within the community, form closer contact between players in terms of information and collaboration, and explore the value of mutual influence between players. These include our Publish2Earn referral program, star player cultivation program, community working groups, etc. Through these activities, GameFi players can form a power that can influence ordinary players outside the crypto game market, so that more and more people in the real world can know about GameFi, participate in GameFi, and enjoy the benefits and fun brought by GameFi.
We believe that player groups in Web3 games will be more creative, and the number and quality of player groups will be the core competitiveness of the crypto game market. Differentiating players according to different identity types is the key to the establishment of Laplap’s Publish2Earn model. To put it simply, we want to be driven by the influence of professional players and unlock the power of referrals between players.
Energize the GameFi projects
The second focus is to energize the GameFi projects. In this regard, we will help crypto game projects solve the problem of cold launch by gathering players and providing them with distribution channels for the game. Laplap’s emphasis on players’ different identities will serve as a basis for more customized services to help crypto games acquire initial users and complete cold launches.
Player groups naturally have adhesiveness. People who like the same genre tend to flock together spontaneously. In the current development of crypto chain games, we can already see the increasing influence of professional players and crypto game KOL. Professional players can use their influence to promote more players to participate in chain games.
Laplap will give high-impact players more revenue (Laplap platform revenue, scholarship revenue, and project side revenue) depending on their influence, and give them the right to distribute platform games. In this way, Laplap enables high-impact players to form their own “mini-guilds” on the Laplap platform and enjoy the benefits of their mini-guilds by using the services provided by Laplap.
In these ways, Laplap will greatly improve the efficiency of distribution in the current crypto game market, enabling crypto games to find the right audience most quickly.
Pushing Africa and Southeast Asia to embrace Web3
The third focus is to continue Laplap’s expansion efforts in Africa and Southeast Asia. Our goal here is to establish a GameFi culture with Laplap’s imprint in some countries where there is a good environment for crypto games and a great potential for Web3 development. LAPLAP already has a large player base in Africa and is pushing ahead with plans to form African Player Alliance. We expect that through the African Player Alliance, LAPLAP will be able to help many African users familiarize themselves with the Web3 market and participate in the monetization experience of crypto games.
In the future, we will continue to evolve along these lines with events and platform tools that serve the player community. Laplap will be launching a platform product with Publish2Earn functionality at its core, opening up our Publish2Earn model so that every player can build their distribution revenue channel from scratch as described above.
Web3 is going to be the era of returning the value to individuals. Laplap will set our mission “bring greater value to players” as the starting point of the product and bring more value-added services to the player. We believe that this will not only be the future development direction of the crypto game platform but also the key to standing out in the future competition.
